Girl Power!" is a multiphase, national public education campaign sponsored by the Department of Health and Human Services (HHS) to help encourage and empower 9- to 14-year-old girls to make the most of their lives. Studies show that girls tend to lose self confidence and self worth during this pivotal age, becoming less physically active, performing less well in school, and neglecting their own interests and aspirations. It's during these years that girls become more vulnerable to negative outside influences and to mixed messages about risky behaviors.

During its first phase, Girl Power! will combine strong "no-use" messages about tobacco, alcohol, and illicit drugs with an emphasis on providing opportunities for girls to build skills and self-confidence in academics, arts, sports, and other endeavors. Subsequent phases will address related issues such as premature sexual activity, physical activity, nutrition, and mental health.

To provide positive messages, accurate health information, and support for girls and those who care about them, Girl Power! campaign products include a Girl Power! Hometown Media Kit with sample media pieces, fact sheets, and radio and print public service announcements easily adaptable for local use. For your FREE kit and poster call MPRC at 800-247-1303 or 612-427-5310, or e-mail mprc-order@miph.org, (MN residents only please). Items you can purchase from the National Clearinghouse for Alcohol and Drug Information 800-729-6686 include hats, t-shirts and in the near future diaries. To find out more about this campaign and to check for updates please visit the NCADI Web site: http://www.health.org.